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Our mission at Adobe is to revolutionize how people engage with ideas and information, and we focus daily on how to best empower designers and developers to express themselves most fully and creatively. To have the greatest creative control combined with the most productive tools and broadest ability to deploy their content and applications. We support whatever technologies and formats that best enable our customers to accomplish these goals, and work to drive technology forward where there are gaps that we can fill. The blend of Flash and HTML are best together, enabling anyone to make pragmatic decisions to use these for their strengths to make the best experiences on the Web.

Engaging with ideas and information also means ensuring there is an open ecosystem and freedom to view and interact with the content and applications a user chooses. This model of open access has proven to be more effective in the long term than a walled approach, where a manufacturer tries to determine what users are able to see or approves and disapproves individual content and applications. We strongly believe the Web should remain an open environment with consistent access to content and applications regardless of your viewing device.

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